To turn the dial on a crowded market, we had to do something unique. Not only was this the world's first tattoo NFT, but it crossed the boundaries between physical and virtual space.
Each of the 6 NFT artworks in the TWELVE series was a ticket to a live tattoo session with Balazs, redeemable anywhere in the world. As an easter egg, we hid a riddle into the pieces for a savvy fan to redeem a seventh ticket.